Build Your Future with Rent Pro

Primary Role

The General Manager leads the rental store and assigned territory by driving sales growth, operational excellence, and profitability. This role is accountable for branch-level P&L performance, ensuring alignment with company strategy while building a high-performance culture centered on safety, revenue and operational accountability, and customer satisfaction.

Key Responsibilities

Sales Leadership & Market Growth

• Lead, coach, and develop sales teams to achieve revenue, market share, and profitability targets.
• Drive customer acquisition, retention, and expansion strategies to maximize long-term growth.
• Collaborate with executive leadership to execute sales strategies and competitive positioning.
• Set clear sales goals, track performance, and implement corrective action plans as needed.
• Actively participate in key customer relationships and major contract negotiations.

Operational Leadership & Excellence

• Oversee daily branch operations with a focus on efficiency, fleet utilization, service quality, and safety.
• Partner with the VP of Operations to improve processes, productivity, and cost management.
• Ensure equipment availability, readiness, and delivery meet customer expectations.
• Champion compliance with company policies, regulatory standards, and operational best practices.
• Conduct quarterly operational and market reviews to maintain competitiveness.

Financial Performance

• Hold full P&L responsibility for branch performance.
• Develop and manage budgets, forecasts, pricing, and expense control measures.
• Drive profitability through disciplined revenue growth and cost optimization.
• Oversee accounts receivable and collections to protect company assets and cash flow.

People & Culture

• Hire, train, and retain high-performing sales, service, and operations staff.
• Build a culture of accountability, teamwork, professional development, and high performance.
• Provide coaching and leadership to motivate employees to exceed expectations.
• Create and maintain a strong safety culture, ensuring all staff follow best practices and compliance standards.

Cross-Functional Collaboration

• Partner with the President, VP of Sales, and VP of Operations to align on strategy and execution.
• Act as the link between local branch operations and executive leadership.
• Collaborate with other GMs to share best practices and enhance overall organizational performance.

Key Performance Indicators (KPIs)

• Total branch revenue and profitability aligned with P&L goals.
• Sales team performance: revenue growth, customer acquisition, and retention.
• Operational efficiency: fleet utilization, Service, logistics, and compliance.
• Employee engagement and development: staff retention and performance.
• Safety compliance: zero preventable safety incidents.

Qualifications & Skills

• Bachelor’s degree in business, Management, or related field preferred (or equivalent experience).
• 5–10 years of leadership experience in equipment rental, sales, or operations with proven P&L responsibility.
• Demonstrated success in leading sales teams and delivering sustained revenue growth.
• Strong operational management and financial acumen.
• Excellent leadership, communication, and customer relationship skills.
• Energetic, adaptable, and result-driven leader with the ability to thrive in competitive markets.
• Commitment to building and maintaining a safety-first culture.

Rent Pro Equipment provides a comprehensive range of benefits for all full-time positions that includes medical, dental, vision and a matching 401-K retirement plan along with a variety of other optional benefits.

Rent Pro Equipment is a Drug Free Workplace and Equal Opportunity Employer

All positions require pre-employment screening.

Must be authorized to work in the United States.